Changing lifestages of people in China is making way to savory snacks market in the country,finds a new analysis by Canadean–Food.
The report"Consumer Trends in the Savory Snacks Market in China,2011"observed that close to 33%Chinese consumers were influenced by changing lifestages,while quality seeking approach among Chinese stood next,with more than 31%stating its impact on their consumption during 2011.
The savory snacks market in China is completely concentrated in the urban areas with the urban consumers contributing 98.6%of the market share in 2011.The consumption is marginally more among men than women.
In 2011,consumers in the age group of 35-44 years have contributed the maximum market value of 20%,followed by the 25-34 years group at 18.4%.
Based on education,the undergraduates in the country were the leading savory snacks consumers with a market value of 47.6%.
When categorized on the Chinese wealth groups,the market is dominated by the affluent consumers with 44.8%and then by those with moderate income at 20%,the survey noted.
The Chinese consumers have shown a clear preference to branded snack food as compared to private label products during the year,though a notable penetration by private labels was witnessed.
Potato chips are the most savored snack,with a market value of 61%and volume of 63%,followed by processed snacks with a value of 18%and volume of 20%.
Nuts&seeds contributed 14%market value while its volume is only 3.8%.Ethnic and traditional snacks had a market volume of 10%but contributed only 4.7%of the total market value.
The report also provides details on retailer volume share of organized retail,and profiles of end-consumers of savory snacks by retailer used.
