Maybe you read my post a few weeks ago predicting the end of the marketing campaign. My colleague Jennifer Beck sure did, because she's pretty much beaten me about the head with it ever since.
"That's wrongheaded," she said, referring to my belief that the rise of content marketing and brand storytelling will match the fall of marketing campaigns. Let me first say that Jennifer is generally right. That's why her words got my attention.
Gee, I thought, if JB thinks this idea is wrongheaded, perhaps it is.
That was a fleeting thought, which coincided with a challenge that we throw down the gauntlet. A good, old-fashioned duel with a modern twist. The transcript from our impromptu IM faceoff is pasted below.
Source:
http://www.capacitorindustry.com/analyst-faceoff-is-the-marketing-campaign-dead
