Trade Resources Industry Views The Tool Enables Printers to Offer Customers Repeatable and Predictable Colours

The Tool Enables Printers to Offer Customers Repeatable and Predictable Colours

Mercian Labels Invests in Xeikon Color Control

The tool enables printers to offer customers repeatable and predictable colours, and the simulation of custom spot colours through a cloud-based application. The Xeikon 3000 Series is Pantone licensed and Xeikon Color Control allows the closest possible matching of colours to both the full Pantone book and to hard copies of previously printed packaging and labels provided by customers.

Adrian Steele, managing director Mercian Labels Group, said: “This is a really useful development enabling us to perform even better when facing colour matching challenges from our customers. Nothing will extend the physical limitations of a CMYK colour process gamut beyond its theoretical maximum, but using Xeikon Color Control we are really pushing the barriers of colour matching to the limit.

“In one recent case we were asked to match an injection moulded plastic lid and a litho printed carton to that of a colour known to be tough to print on a digital engine, even one as good as the Xeikon. Using Xeikon Color Control we quickly determined that we could get to a ΔE of 3 without printing anything on press. Once matched, that is exactly what it did – with a very impressive colour accuracy.”

“In today’s competitive environment, print buyers are asking their suppliers for the highest quality and accurate reproduction of brand colours,” explains Jeroen Van Bauwel, director product management at Xeikon.

Source: http://www.packagingnews.co.uk/equipment/mercian-labels-invests-in-xeikon-color-control/
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Mercian Labels Invests in Xeikon Color Control