Trade Resources Industry Views Amazon Ramped up Challenge to Apple's iPads by Making Kindle Fire Available in New Markets

Amazon Ramped up Challenge to Apple's iPads by Making Kindle Fire Available in New Markets

Amazon has ramped up its challenge to Apple's iPads by making the large-screen Kindle Fire available in new markets and trimming its price - but it is still not available in Australia.

Amazon Trims Price of Large-Screen Kindle Fire But Still No Sign of It in Australia

The online retailer cut $US100 from the price of the Kindle Fire HD with 8.9-inch screens and connectivity to the latest-generation wireless telecom networks, giving the tablets a starting price of $US399 in the United States.

A version of the Kindle Fire HD that connects to the internet using Wi-Fi hotspots was given a starting price of $US269.

However there is still no suggestion that Amazon's tablets will ever make it to Australian shores, apart from its fleet of Kindle e-book readers.

Amazon nevertheless is talking up its latest move in the tablet market.

"We're thrilled with customer reaction to Kindle Fire HD 8.9-inch," said Amazon Kindle vice president Dave Limp.

"As we expand Kindle Fire HD 8.9-inch to Europe and Japan, we've been able to increase our production volumes and decrease our costs."

The tablet became available in Britain, Germany, France, Spain and Japan.

Source: http://www.theaustralian.com.au/australian-it/amazon-trims-price-of-large-screen-kindle-fire-but-still-no-sign-of-it-in-australia/story-e6frgakx-1226596906295
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Amazon Trims Price of Large-Screen Kindle Fire But Still No Sign of It in Australia