The new designs are for the Elixir range which consists of two variants: one with macadamia and Babassu oil for all hair types; and a variant with macadamia oil and grapeseed with UV filters targeting colour treated hair.
Tim Jebb, principal and founder of JDO said: "We were tasked with taking the existing TRESemmé brand equities and creating a beautiful range of packs for the new oils, while building on the salon aspect of the brand.? We wanted to use the contrast of the black gloss TRESemmé brand colourway with the rich gold of the product to help create a dramatic yet simple design. A single luxurious droplet device on the carton refines the look and feel of the pack and reflects the professional credentials of the brand."
Anna Minnis, global brand development manager at Unilever added: "We identified an opportunity in the market with the rise in popularity of hair oil treatments. We wanted to tap into this market and provide consumers with salon quality products through the Tresemmé brand. JDO have created a premium range of packs to enable us to do this."
