Cegedim Relationship Management has revealed that an undisclosed Spain-based international pharmaceutical company has deployed Cloud-Based Mobile Intelligence CRM for Tablets and PCs for their Primary and Specialty sales forces in the country.
The deployment includes Mobile Intelligence for tablets, MI Touch, and Mobile Intelligence for PCs, MI PC Relevant Products/Services.
These tablets and PCs are powered by onekey database which is a revolutionary CRM suite that delivers robust functionalities for mobile end users, rapid cloud implementation, and the most comprehensive global healthcare practitioner (HCP) database.
Cegedim Relationship Management president EMEA Stefan Janssens said as Spain enacts more austerity measures, Mobile Intelligence and OneKey provide this enterprise Relevant Products/Services with the ability to increase their leadership position in the prescription and OTC market.
"With our solution's unparalleled system governance capabilities and field user specific features, the company can innovate beyond today's challenges," Janssens added.
MI Touch and MI PC are being used by the company to link home office and field users through a central CRM core to drive efficiency and collaboration.
MI PC enables home, office users with back-end configuration tools that give one-click shifts in resource, strategy, and activity allocation to quickly capitalize on growth opportunities.
OneKey helps to strengthen the company's CRM suite by enabling strategies in targeting, segmentation and stakeholder relationship-building.
