Trade Resources Industry Views Brewdog Sets up New Import Division

Brewdog Sets up New Import Division

Brewdog has established a new import and distribution division in the UK, a move that comes after it signed an agreement to import beers from US-based craft brewer Stone Brewing.

Brewdog Establishes New Import Division, to Supply Stone Brewing Beers in UK

Under the agreed terms with Stone Brewing, Brewdog will distribute Stone's beers including Stone Go To IPA, Stone IPA Stone Ruination IPA and Arrogant Bastard Ale in bottles across the UK and in kegs to trade customers from April.

Brewdog will also offer Stone's limited special release beers to British customers throughout the year as part of distribution deal, Daily Record reports.

Commenting on the deal, BrewDog co-founder James Watt was quoted by Daily Record as saying: "We have always been huge fans of Stone Brewing Co. and have been lucky enough to make some epic collaboration beers with them.

"They have always been an inspiration to us, having been frontline ambassadors of the craft beer revolution in the USA for almost 20 years.

"This partnership is a natural extension of the passion we share for getting people excited about craft beer and shaking up the status quo.

"With this new deal, the flourishing UK craft beer scene just got even more exciting."

In addition, Brewdog is in talks with many other craft breweries in Europe and the US.

The company is expected to reach other import and distribution deals throughout 2015.

Image: Stone Brewing beers. Photo: courtesy of Shamiejerlock.

Source: http://www.drinks-business-review.com/news/brewdog-establishes-new-import-division-agrees-to-supply-stone-brewing-beers-in-uk-300115-4500326
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Brewdog Establishes New Import Division, to Supply Stone Brewing Beers in UK