Trade Resources Industry Views Betty Crocker Adds Two New Varieties to Its Baking Mix Line

Betty Crocker Adds Two New Varieties to Its Baking Mix Line

Betty Crocker,the brand owned by US food company General Mills,has added two new varieties to its baking mix line up-Betty Crocker Shake-n-Pour desserts and Cereal-flavored Muffins.

The Shake-n-Pour desserts are available in three flavors-Chocolate Brownies,Confetti Cupcake and Chocolate Cupcake.

The Cereal-flavored Muffins come in three varieties-Cocoa Puffs,Reese's Puffs and Cinnamon Toast Crunch.They have 8g or more of whole grain per serving.

Betty Crocker Shake-n-Pour desserts and Cereal Muffins will be available in the baking aisle across the US,with a suggested retail price of$3.49 for both products.

General Mills,based in Minneapolis,Minnesota,operates in more than 100 countries.Its consumer brands include Cheerios,H?agen-Dazs,Nature Valley,Yoplait,Betty Crocker,Pillsbury,Green Giant,Progresso and Old El Paso.

 

 

Source: http://bakeryandcereals.food-business-review.com/news/betty-crocker-introduces-shake-n-pour-desserts-cereal-flavored-muffins-010812
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Betty Crocker Introduces Shake-n-Pour desserts, Cereal-Flavored Muffins