It's not money; it's not home time and it's not benefits. The chief reason drivers leave is that they feel their carriers aren't living up to the promises made on hiring day.
That's the result of a new study released this week by a transportation consultancy called Stay Metrics, based in South Bend.
In conjunction with Dr. Gitta Lubke of the University of Notre Dame, Stay Metrics surveyed 1,000 drivers from 10 different carriers to determine what the number-one reason for leaving a company.
"One might think it's quality of life, time at home or pay that would rank at the top, but we discovered these were far less relevant to unmet driver expectations set during recruiting and orientation," explains Tim Hindes, CEO of Stay Metrics.
The research has been enlightening for many Stay Metrics carriers, and Stay Metrics is helping its community of carriers reimagine their recruiting and orientation process.
