WWF and IKEA are both founding members of BCI, and have always been fundamental in supporting its efforts to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity.
In 2005, WWF and IKEA started collaborating on joint projects in India and Pakistan, and have recently released an inspiring ‘progress report’.
The report outlines the partnership history and story so far, and details 2013 project results including reduced usage of chemical pesticides, chemical fertilisers and water, along with improved earnings and social benefits for workers.
Through BCI, and supported by its partners and members including WWF and IKEA, 193,000 farmers in India and Pakistan are now using cotton farming techniques that are better for the people who produce it, better for the environment it grows in and better for the sector’s future.
