Top 15 bedding producer Kingsdown has launched a partnership with Malaysian bedding producer Far East Foam Inds. to manufacture and market several of Kingsdown's signature product lines in Malaysia and Singapore.
Kingsdown’s Frank Hood, left, joins Chris Loo, the group managing director of Far East Foam, at the signing ceremony.
"We are excited for our partnership with Far East Foam, because we're confident that this is the right licensee to represent Kingsdown," said Kingsdown President and CEO Frank Hood.
"They've been a strong player in the sleep space for more than 40 years and truly understand the research, science and quality construction behind our products and how it sets us apart from the competition. With the accelerated growth of the middle class in Southeast Asia, as well as the increasing importance being placed on health, wellness and quality sleep, we know it's the right time to build a strong presence there," Hood said.
Since 1971, Far East Foam has been manufacturing sleep products sold domestically and abroad. The company has four core brands, featuring both foam and spring mattress lines.
With the new partnership, the company will be manufacturing Kingsdown product at its facility in Malaysia starting in mid-2014. Until then, product will be manufactured by Kingsdown in the United States and exported.
As the program launches, products will be sold at two new standalone Kingsdown branded stores, one each in Malaysia and Singapore. The mattress collections will also be rolled out at Far East Foam's 10 branded stores. The company will further promote the partnership at local and regional furniture expos.
The three core products to be marketed in both Malaysia and Singapore are Kingsdown's Tradition, Select and Passions collections.
