The new oil range comprises two variants: a treatment with Anatolian Pomegranate seed oil for age depleted hair; and a treatment with African Macadamia oil for all hair types.
According to JDO, the challenge was to create a design that incorporated Dove's 'care and simplicity' values. The design uses delicate illustrations and finishes to evoke premium beauty cues.
Tim Jebb, principal and founder of JDO, said: "We were tasked with creating beautiful and engaging designs in keeping with and building on Dove Hair's brand equities. The use of gold on both the bottle and the carton give the products a glamorous, luxurious feel. The little bit of magic comes from the oil illustration which can be seen reflected through the rich liquid as though it is enveloping the bottle."
Renato Rossi, global brand director, Dove Hair Luxury at Unilever added: "Oils continue to explode in popularity in the market. We wanted to tap into this trend and provide consumers with oil treatment products through the much, loved Dove brand.? JDO's new designs mean that we can expand the Dove range and create a step change in oil treatments for the hair care market."
