Samuels and his team hopes to raise £250,000 for Liverpool's Alder Hey Hospital by taking on a 600km cycle around France in just six days.
In a bid to raise £250,000 for Liverpool’s Alder Hey Hospital, Sambro’s Nikki Samuels will take on a 600km cycle around France in just six days.
Together with Bobby Arora, owner of B&M, Simon Showman from Ultimate Products and Naresh Abrol from Union Property, Samuels will cycle around the southern coast of France to help raise money for the hospital.
The Coastal Tour takes place from May 9th until 12th, setting off from Perpignan and finishing in Antibes.
Samuels said: “The Alder Hey Hospital does absolutely amazing work and we visited the brilliant team there to see what they do and discuss how we can help raise much needed funds.
“We have set a pretty ambitious target, but this will enable Alder Hey to buy specific medical equipment to help treat children suffering with brain tumours.
"We know that the toy industry has an extremely generous bunch and we would be extremely grateful for any donation however small. Bobby, Simon and Naresh and I are not the most talented of cyclists so it will be a hard slog, but the donations coming in is more than enough motivation.”
Donations to the Pinarello Bikers Team can be made here.