The European Aluminium Foil Association's Alufoil Trophy 2014 is a showcase of brilliant products that use alufoil packaging and aluminium closures. Winning one puts a company on the top tier.
Amcor won two.
The panel awarded 12 trophies from the 67 entries, recognising excellence in all five competition categories, plus one discretionary award.
In Consumer Convenience, Amcor EMEND Tri-pack Formpack with peelable lidding was awarded an Alufoil Trophy for its greatly improved openability and product protection. It consists of a peelable lid blister pack that combines a lidding foil and a Formpack coldformed bottom web, supplied by Amcor Flexibles for Merck Sharp & Dohme Australia (MSDA).
It is used for medication to prevent nausea and vomiting caused by certain anticancer medicines. The aluminum foil in both the lid and bottom web allows the blister to provide total barrier protection. It is also easier to handle for the patient, so the risk of losing or damaging the capsules is eliminated. This had been an issue with the previous pack format, a larger walleted tri-pack. Patients had to push the tablet through the blister pack lidding for access. As a result of the change it has dramatically reduced the number of impacted products found by patients, helping to reduce costs and increase the drug's efficacy.
Head of the judging panel Dr Mark Caul, technical manager for packaging at Tesco explained, "This particular drug needs to be available when the patient is probably in some distress, so making it easier to access is a major benefit. Also, with an ageing population any format which helps people with less dexterity is very positive."
In Marketing & Design, Amcor Flexibles was awarded an Alufoil Trophy for Belmoca coffee capsules. Belmoca chose Amcor Flexibles material to create eye-catching packaging for their five flavours of premium coffee as well as a milk portion. All portions are packaged in shiny, diamond faceted aluminium capsules in different colours. The design of the capsules creates visual differentiation for the brand and emphasises the products' premium positioning. It also underscores the company's promotional slogan, "Belmoca – a diamond in your cup."
The diamond faceting also adds strength to the capsules. The high barrier of the aluminium offers an excellent aroma protection, preserving flavour, aroma and freshness during extended storage. The lid material for the coffee capsules is supplied by Amcor Flexibles as well.
