RETAILERS have to take the next step towards personalised engagement with consumers who use mobile applications or risk losing them, an expert has warned.
Mobile applications provided the opportunity to engage with shoppers 24/7, but retailers had to tailor the experience, according to Queensland University of Technology's Study-ERP Group.
Login to read the rest of this article Login using your Newspass account User Login Username * Password * Remember me Login ndm.kit.other("650X350"); ndm.kit.other("650X350"); ndm.kit.other("650X350"); ndm.kit.adsensemedium(); ndm.kit.adsensemedium(); ndm.kit.adsensemedium(); Chris Griffith 'HTC finally has an Android smartphone capable of taking the fight to Samsung's Galaxy S4' HTC finally has an Android smartphone capable of taking the fight to Samsung's Galaxy S4 and other new handsets.
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