Trade Resources Industry Views The Aston Martin Cygnet Was Officially Axed

The Aston Martin Cygnet Was Officially Axed

The Aston Martin Cygnet has been officially axed, with the luxury British manufacturer confirming it has pulled the pin on its unsuccessful city car project.

Following widespread rumours from overseas, Aston Martin Asia Pacific regional manager Kevin Wall today told CarAdvice the Gaydon-based manufacturer has ceased production of the Toyota iQ-based Cygnet and will now focus its efforts exclusively on its signature sports cars.

Wall confirmed Aston Martin has no plans to return to the city-car segment in the foreseeable future.

Aston Martin controversially launched the Cygnet in 2011 in an attempt to lower its corporate CO2 emission rating in the face of increasing pressure to offset the environmental impact of its high-performance V8- and V12-engined sports cars.

At its glitzy London unveiling, Aston Martin CEO Dr Ulrich Bez said the polarising Cygnet would offer the company’s customers an alternative to its traditional models.

“In Soho there is everything except space,” Bez said, “and this is where the Cygnet comes in.

“It is exactly what our customers need in big cities like London, Paris, Rome…”

The Cygnet failed to catch on, however, with Autocar reporting that there are just 143 on UK roads more than two and a half years after its launch, despite being a relative bargain (for an Aston Martin, at least) at £30,000 ($52,000).

Like its Japanese donor car, the Aston Martin Cygnet is powered by a 72kW/125Nm 1.3-litre four-cylinder petrol engine that emits an average of 110 grams of CO2 per kilometre – giving it less than a quarter of the power of Aston’s entry-level 313kW V8 Vantage, though crucially about a third of its emissions.

The Cygnet’s two-year production life is understood to rank second only to the short-lived Virage in terms of the shortest production run for a series-produced Aston Martin.

Source: http://www.caradvice.com.au/254070/aston-martin-cygnet-officially-axed/
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Aston Martin Cygnet Officially Axed