French group Materne has launched a line of adult fruit snacks in the US under its GoGo Squeez brand.
Materne said its Fast Fruit products,available in three flavours and sold in pouches,were targeted at the"on-the-go consumer".
The company launched its GoGo Squeez products in 2008 to give consumers the chance to consume fruit on the move.
Meena Mansharamani,MD of Materne's North American office,said 30%of GoGo Squeez's consumers were adults and the company wanted to develop a product for them.
Materne,part of French food firm Groupe MOM,set up a US office in New York last year.
Private-equity firm LBO France owns Groupe MOM.It acquired the company in 2010.
Source:
http://www.just-food.com/news/french-firm-materne-launches-gogo-squeez-adult-snacks_id121374.aspx
