Global consumer packaging company Rexam is all set to launch the printing technology Editions globally, following its development in South America in July 2012.
Editions uses the latest technology and allows the company to produce eight to 24 designs of the same label simultaneously on a single pallet.
The technology will enable Rexam's customers to deliver various designs to one single filling line, creating increased marketing opportunities for brands using beverage cans and enhancing efficiency in the filling process.
Rexam director of technology Dr Lisa Carroll said Editions will enable its customers to create, personalize and maximize their brand promotion to consumers while exploring variety by using names, landscapes, silhouettes and high definition images.
"All of this on one single pallet that ultimately results in variety in the multipack delivered," Carroll said.
Initially developed by Rexam in Brazil, Editions can be used across all can sizes with three options of printing including basic, premium and super premium.
