Mobile operator Vodafone has claimed that it has enticed more than 100,000 users to sign up to its 4G services, just over a month after it switched its LTE network on.
The company said that its 4G service is now live in more than 80 towns and districts around London, and is also up and running in Birmingham, Coventry, Leicester, Nottingham and Sheffield.
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The next step is to switch the service on in Liverpool on 17 October, followed by Glasgow on 24 October, and Manchester soon after that, as Vodafone aims to take 4G to 98 per cent of the population by 2015.
"We're giving people a reason to get excited about ultrafast 4G and more than 100,000 have already joined in. We're also giving busy businesses a boost by helping them take their office with them when they're out and about," said Guy Laurence, CEO of Vodafone UK.
"We've been switching on a new site in the London area every half an hour and now people in more than 80 towns and districts can enjoy Vodafone ultrafast 4G," he added.
Vodafone is one of three mobile operators to have a live 4G network in the UK. O2, which switched on its 4G services at the same time as Vodafone, is yet to disclose how many 4G users it has attracted.
Both are playing catch-up with EE, which launched its 4G network in October 2012. However, unlike Vodafone, EE did not disclose how many customers it had just a month after it launched and instead waited five months to disclose that it had 318,000 4G customers, representing just one per cent of its entire customer base.
In July, the number of customers had more than doubled to 687,000, and last month the company hit the one million mark, which it had targeted to reach before the close of 2013.
Meanwhile, Three UK announced that its 4G service would go live in four UK cities in December. Unlike the other networks, Three customers with a 4G-ready device will be able to use 4G services straightaway at no extra cost.
