Allied Glass announed that a new glass bottle design has been unveiled for the luxurious Bloom London Dry Gin brand.
Said to "better reflect" the positioning of the super-premium gin, the beautiful pale green coloured glass of the ornate bottle has remained the same as has the intricate embossing, which was inspired by a gate within Moore's English country garden and the date 1761 - when G&J Distillers, maker of Bloom, started distilling in Cheshire have been kept.
The new packaging does however have new front and back panels and the bottle features images of Bloom Gin's botanicals, including honeysuckle, pomelo and chamomile.
Kate Harrison, International Marketing Manager, Premium Gins at Quintessential, says:
"We are delighted with our enhanced packaging for the Bloom Gin brand, in celebration of Joanne More's 10 years as Master Distiller. The new design highlights everything that makes Bloom Gin so special - a light floral gin marketed in a sophisticated stylish way.
Bloom Gin has grown exponentially over the last two years and we are confident that this new packaging will propel the brand towards further long-term growth."
