It was a full house for the Packaging Council of Australia's Australian Packaging Design Awards presentation in Melbourne on 12 November.
Brand owners, pack designers and packaging suppliers involved in the design projects selected as finalists were eager to hear who had won the gold awards in the six main and five special categories and the grand prize: overall best of show.
To lighten the suspense, MC for the night, comedian Denise Scott punctuated her script with humorous anecdotes, engaging the audience and the prize winners in playful repartee.
In his address, PCA CEO David Carter drove home the importance of good design from a sustainability perspective, and noted that as Government engaged with industry in negotiations for extending the Covenant, the value of packaging design that lifts the bar on resource reduction, inclusion of recycled content and increased recycling is high on the agenda. Many of this year's winners met these design criteria, and more.
The gold winners for 2015 are:
Beverage: Mutiny, The Le Mac Australia Group Consumer Experience: Creative Food Solutions, Sealed Air Food Care Food: Chris' Heritage Dips, Chris Dips Health & Beauty: Isowhey Wholefoods, Glenys Carey Marketing & Consulting Household & Office: Clever Little Dish Co, Confoil Industrial & Supply Chain: Envirobarrier, Pope Packaging Outstanding Achievement - Accessibility: Boss 38mm Bore Seal, Boss Closures Outstanding Achievement - Design: Mutiny, The Le Mac Australia Group and Hansa Heat and Eat Bangers, Dessein Outstanding Achievement - Innovation: Envirobarrier, Pope Packaging Outstanding Achievement - Sustainability: Envirobarrier, Pope Packaging Seasonal & Promotional - AFL Footy Water, Pact Group
Best of Show was awarded to Mutiny, entered by The Le Mac Group Australia. MD Mike Cowan acknowledged the teamwork between Le Mac, Leo Burnett and Diageo in the execution of this outstanding shrink sleeve production for Bundaberg Spiced Rum.
"I have been involved in the shrink sleeve business for 31 years, and this is the best work we have ever done," Cowan said.
