Alonzo Pierce, CEO of Top Shelf Brands Holdings, s pleased to announce that the company received notice from the Alcohol and Tobacco Tax and Trade Bureau (TTB) that its Advertising, Labeling and Formulation Division (AFLD) has approved, without changes, the flavor recipe for Besado Tequila.
The TTB requires any alcoholic beverage maker that infuses "non-traditional" ingredients into its products to submit the flavor recipe for federal approval. The recipe for Besado Tequila includes the erotic herbal stimulants Maca and Damiana as well as Ginseng. Now that the flavor recipe is approved, the AFLD will review the application for and Certification/Exemption of Label/Bottle Approval (COLA) submitted by Top Shelf Brands as the final step in the approval process.
"Obviously we are thrilled that the TTB approved the Besado recipe as it was submitted," Pierce said. "We went to great lengths to create a recipe for a cutting edge tequila that would meet the standards for approval by the TTB."
Pierce was in attendance for the inaugural Besado tasting review party last night at the Blue Martini in Boca Raton. With over 250 people at the tasting, Pierce was pleased with how Besado was received and the air of excitement that it created at the Blue Martini.
"It was a first-class event that could have not been managed any better by the Blue Martini staff and Simply the Best PR firm," Pierce said. "The sense of pride that I feel right now can only be topped by the sale of our first bottle of Besado."
Pierce also noted that he will be filing disclosure statements and quarterly financial reports by the end of the month to get Top Shelf Brands current with the OTC Markets. Pierce stated that it was prudent for the company to wait for FINRA's approval of the company name change and corporate actions before filing the requisite materials with the OTC.