The Naked Grape, a US-based wine producer, has introduced its wine in new recyclable 3L box.
According to the company, the offering of wines in new box will have the same quality as those that are offered in glass bottles.
Naked Grape marketing vice president Stephanie Gallo said the number of new high-tier 3L boxes has increased by 35% since 2009.
"The box format preserves the freshness of the wine and allows people to enjoy it in more places where glass can't go," Gallo added.
"Our new 3L box has the same great taste you'll find in our bottles, but with less waste."
The company claims that its 3L box contains the same amount of wine as four bottles and stays fresh for up to four weeks after opening.
Naked Grape collaborated with an upcycling and recycling firm TerraCycle to develop new wine boxes that are said to be used in large gatherings, picnics and places where the usage of glass bottles is prohibited.
Starting April 2014, the 3L wine boxes will be available in retail stores located in Pinot Noir, Chardonnay, Pinot Grigio, Cabernet Sauvignon, Harvest Red Blend and Moscato.
Image: Naked Grape's wine in new recyclable 3L box. Photo: courtesy of PRNewsFoto/The Naked Grape Wine
