Danish brewer Carlsberg is planning to merge its Mythos Brewery with Olympic Brewery, in order to expand its market share in Greece.
Carlsberg will own 51% of the combined company while the current shareholders of Olympic Brewery will hold 49%.
The company claims that the merger will have a market share of around 29%.
The transaction is subject to certain regulatory approvals from the Hellenic Competition Commission.
Carlsberg CEO Jørgen Buhl Rasmussen said: "The Greek market offers interesting opportunities. We have been very pleased with the performance of Mythos Brewery since we took over the business as part of the Scottish & Newcastle acquisition.
"The merger with Olympic Brewery and the creation of a strong number two player in the Greek market represents a step-change for our local business and we are very excited about the prospects for the merged company."
The merger is expected to generate synergies within areas such as procurement, production and distribution.
Meanwhile, Carlsberg announced its decision to invest NOK110m ($16.2m) in a new brewery and beer center in Trondheim, Norway.
The Norwegian subsidiary of Carlsberg, Ringnes will establish a new brewery and a new beer center, a microbrewery, a brewpub, a restaurant, a visitor center and conference facilities in the existing brewery locations in Trondheim.
The proposed brewery will brew Dahls and other beers and pack them in new disposable glass bottles.
Image: E.C. Dahls brewery building in Trondheim, Norway. Photo: courtesy of Carlsberg Group.
