Companies Need to Achieve a Breakthrough Through Various Channels in Financial Crisis

In the financial crisis, companies need to achieve a breakthrough through various channels, the use of capital may be a good opportunity to cultivate industry brand. "China Ceramic Industry Association, China Ceramic Industry Association Professional Committee of building and sanitary ceramics, says Secretary-General of the red yellow core. Recently, Foshan City, a United Nations Industrial Development Industrial Cluster in China and the capital to support the operation of the international model city, there is news that will take advantage of Foshan, the resources and advantages of international organizations, focusing on promoting the international ceramic industry base, the industry in the ceramics of the project upgrading of the industrial base of high hopes. However, the influx of capital in Foshan, it means that the best ceramic enterprises will usher in the era of it? Not necessarily! Insiders pointed out that capital is a double-edged sword, Foshan ceramic enterprises to make use of foreign investment or through capital operation and the first to achieve a breakthrough, first of all to lead a three-bridge. I asked the ceramic industry the ability to attract venture favor Since 2006, international capital began to pay attention to domestic industry. In the first half of 2006 to 2008, the stock market and property market quite buoyant, the whole home market is in rapid development which, when China's domestic industry attracts a large number of investors keen sense of smell. But into the second half 08, with the stock market and property market gradually come down, home industry has also bid farewell to the era of rapid development, capital operation and enthusiasm of the industry is gradually cooling. Today, the operation of industrial clusters and capital (Foshan) International demonstration projects located in Foshan City, Foshan City, Foshan ceramics industry is also interested in promoting the nationalization of the cluster, which is facing difficulties for the Foshan ceramics, it is indeed an opportunity. The question is, ceramics enterprises can grasp such an opportunity. Marketing, general manager of Eagle Brand Holdings Limited Mr. Xiao Yuanjing that the project led by the Government of Foshan ceramic enterprises to the extent of impact is not yet good for the conclusion. According to its introduction, the current in Foshan ceramic industry is the relatively large number of family business enterprises, operating system and management mechanisms are less standardized; Second, foreign capital enterprises are higher, and the first at least include: development of the industry prospects; to sustainable development; government or state regulatory support; cost control and high; corporate profits; corporate finance and management are more transparent and more. And the ceramic industry is high pollution, high energy consumption industries, the ceramic industry for the distribution center to vote on the appeal of how much the wind is a problem. Hence, the existing ceramic enterprises the ability to attract international investment in the favor of the wind, are still unknown. In this regard, investment experts suggest that contact with the venture capital, companies first need to understand each other if the item you are interested in the industry, and investors in understanding the risks of the investment standards or requirements, we must also meet these requirements on their own whether assessed. Finally, prepare a business plan to finance the project advanced, maturity, market conditions and forecasts, manufacturing and marketing feasibility, management team and management, cost structure and make a detailed investment profits. Second, the industry asked the Buddha Tao is ready Has been biased in favor of venture capital investment in the high-tech, high-return, high risk industry in the United States, 90% of the high-tech companies benefited from venture capital, and China at least 50% of the high-tech SMEs in their development of venture capital to get help. So, suppose now the financial crisis, investment in the wind will shift its tentacles from the industrial high-tech industries, then the ceramic industry is ready to accept this "gift" it? According to director of marketing planning Hongyu Ceramics Yan Hoda introduced in recent years, the municipal government of Foshan ceramics industry, energy saving and environmental protection have done a lot of guidance, and now many companies are actively improving itself to achieve higher standards. However, the reporter found, to date, China's listed companies in the ceramic industry is only one Eagle ceramics, in addition, most ceramic enterprises in charge of people only focus on R & D and marketing efforts on the capital market to understand, apply, as well as related supporting the preparation is still in its infancy. "The most important point is, we are now in the private enterprises, capital operation on a shortage of professionals. " Huang Hui, general manager of marketing Mona Lisa gave away the ceramic industry's use of capital is currently operational strengths and weaknesses. Xiaoyuan Jing also believes that the ceramic industry to introduce strategic investors and make relevant preparations, the best method is to let the professional people to do the professional thing, that enterprises should have a professional staff of capital investment or strategic planning. Three questions how to make profit and avoid loss of capital double-edged sword Capital market, by buying and selling businesses and assets can make money, you can enable enterprises to small and large, to no students there, but this know-how and means there are certain risks, President of Gome Huang Guangyu, 2008 years ago for illegal capital operation regarding prison for domestic industry, the alarm sounded. For Foshan ceramic industry has always been pragmatic, how to avoid the risks of capital double-edged sword is also a big problem. In this regard, Chen Guangdong Ceramic Association executive vice president, general manager of Central and DPSW that Chu-Yang Tsai, capital operation is a strategic level, companies must have a long-term strategic objectives, the choice of capital works through multiple channels at the same time, its own first have the ability to resist risks. In addition, experience with listed companies Xiaoyuan Jing pointed out that companies only after the introduction of capital and talent to strengthen the control and clear direction, so as not to result in dispersed ownership and shareholder structure is complex, resulting in corporate decision-making slow and unresponsive. Moreover, the current very professional ceramic industry bosses, but the demand for capital investment agency, partnership approach, the long-term development is not clear, it takes a long time to run. It is understood, Foshan Jin Tao, Oceano, Mona Lisa and other ceramic enterprises are looking for venture investment cooperation, which is expected to catch the use of international organizations, Foshan City, the resources and advantages of focus on promoting international ceramic industry base "will be car ", in access to venture capital double-edged sword, and grasp the same time, to get from the government and international organizations for more help and guidance Source: Colorful House Ceramic