Released in time for the Christmas market, the gift box showcases the Special Cuvée in an original way with a design that should give it stand out shelf appeal even during the busy yuletide season.
The five sided gift box has a unique opening mechanism. Instead of using magnets, the famous Bollinger lettering has been removed on the right hand side, creating a stencil effect, while the letters on the left hand side have been embossed. When the two come together, the embossed lettering fits into the stencil effect.
When closed the box displays Bollinger's brand colours with four sides of the box printed red, with a narrow strip displaying the famous gold name, standing through the embossed lettering, against a white background.
When opened, the interior is printed gold to enhance the luxurious feel and exclusivity of the gift.
The box is also made entirely of recyclable cardboard.
Commenting on the design, Emily Hutchinson, European account manager of PPS, said,
"Having produced new and innovative presentation packaging for Bollinger over the last three years, we are proud that we have been able to provide this globally recognised luxury brand with yet another unique and eye-catching gift box.
"We have an extremely talented team who worked closely with the Paris-based concept agency, Sparkle Design Agency, to design the construction and then liaised closely with the manufacturers to ensure the complicated design worked perfectly, with the letters fitting tightly into one another."
