US-based House Spirits Distillery has introduced a new custom bottle design for its Aviation American Gin.
The sleek clear glass bottle, which has the qualities of a flask, has been developed in partnership with brand design firm, Sandstrom Partners.
As part of the bottle's design process, a new shape was created that is easy to grab and handle. The new label features aircraft imagery and American typography.
House Spirits Distillery CEO and co-owner Thomas Mooney said the company aims to expand its product to more bars, restaurants and stores throughout the US and around the world, and was on look out for a bottle that could tell the story of the brand.
"We believe this eye-catching new design will continue to further position Aviation as a contemporary American craft spirit while also celebrating the distinctive nature of the gin itself," Mooney said.
