As online marketing has grown, new statistics reveal that consumers are becoming more intelligent regarding comparing prices online. Internet Solution Source explains why it is essential for marketers to respond to these consumer trends.
PHILADELPHIA, PA, October 08, 2012 /24-7PressRelease/ -- For most shoppers on a budget, the end goal is finding a quality product at the lowest price possible. For those shopping in-store, other factors such as convenience and customer service can play a major role in making a purchase decision, but a new article from The Wall Street Journal suggests that in the online marketplace, price comparison shopping is a must for consumers before they make an online transaction. While those in affiliate marketing may have little say over the final price of an item, Internet Solution Source, Inc.--a company that has offered affiliate marketing solutions to at-home entrepreneurs--believes affiliates should stay aware of these trends throughout their promotional efforts.
According to the article, Forrester Research has found that "fifty-five percent of online shoppers always check for competitive prices before buying." Such comparison is noted to become even more prevalent among those who are shopping for a "big ticket item." Internet Solution Source responds in a recent press statement, "Many who are new to affiliate marketing often come in with the misperception that they are simply advertising online to a vast demographic of consumers. They think that they can post ads to earn additional income, without fully embracing the opportunities that affiliate marketing offers. Throughout the years, it has become more apparent that those affiliate marketers who make a genuine, direct connection to consumers are more likely to encourage a purchase."
The article suggests that although price comparison has become more rampant on the Internet, a lot of online retailers have failed to display correct pricing information, as it is often outdated. However, there are a few sites that the article recommends that help consumers track prices, including Bing Shopping, PriceGrabber, Decide, Google Shopping and Pronto.com. Internet Solution Source encourages affiliates to refer to these kinds of sites to see how their marketed products compare to the prices offered by other retailers; if they are cheaper, than the affiliate may be able to appeal those within their social network by highlighting the estimated value of a particular purchase. Internet Solution Source also notes that by paying attention to the information presented on price-comparison sites, affiliate marketers can also educate themselves on which products are in demand and how major retailers are handling those trends.
ABOUT:
Internet Solution Source, Inc. is the creator of an affiliate marketing program available to online users looking to supplement their income. Stay-at-home moms, college students, and retirees are all examples of members who benefit from establishing their own customized affiliate store through the user-friendly resources that Internet Solution Source provides. While the company maintains a focus on solid customer support and convenient solutions, users appreciate the professional independence Internet Solution Source allows for, as well as their high standards of client service.
