COTTON USA’s December rollout of “Crease Culture” led to marketing success including a potential reach of 130 million consumers and an equivalent earned advertising value of more than $3.3 million. The public relations campaign presents COTTON USA research that reveals what the shirt says about the man.
The campaign included a home makeover video featuring COTTON USA licensees’ products and a series of product promotions through consumer competitions on high value media sites.
The COTTON USA research and product promotion has been featured in numerous national newspapers and high traffic websites, including Mail Online – the world’s largest newspaper website.
Source:
http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=145031
