Fitbit (NYSE:FIT) released records of shipping more than one million Fitbit Blaze devices in its first month of availability, exceeding internal Fitbit sales forecasts. During this time, Fitbit Blaze has become the number one bestselling device in both the smart watch and heart monitor categories on Amazon, the company puts forth.
The company highlighted its consumer response to the Blaze saying the Fitbit Blaze earned more than 1,200 customer reviews on Amazon in the last month, with 83 percent giving Fitbit Blaze a 4 or 5-star rating.
“At Fitbit, we continue to focus on developing innovative and motivating fitness-first products that our customers love and that help them achieve their health and fitness goals,” said Woody Scal, chief business officer, Fitbit. “The positive response we’ve received to Blaze and Alta demonstrates our continued ability to innovate and drive strong demand for Fitbit products, which is what has made and kept us the leader in the global wearables category.”
Fitbit Blaze and Fitbit Blaze accessory bands began shipping to retailers and consumers in North America in late February and are currently available in Europe, Middle East, Africa, Latin America and Asia. Blaze will begin shipping to China, Korea and Japan later this Spring.
