This week's research round-up includes a clutch of reports looking at consumer trends in the French dairy market and baby food in China.
BABY FOOD
China Infant Formula and Care Product Industry Report, 2011-2012
The report analyses the macro-environment, current development and outlook of the overall infant product market, and probes into the baby milk powder market and baby care product market as well as the present operation, development strategy of leading players.
Baby food in China
This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market.
COMPANY PROFILES
Unilever Group in Packaged Food (World)
This company profile offers detailed strategic analysis of the company's business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects.
Heinz Co in Packaged Food (World)
The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success
CONSUMER TRENDS
Consumer Trends in the Prepared Meals Market in the UK, 2011
This report provides integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Prepared Meals market they account for and which consumer trends drive their behaviour. This ultimately helps marketers in this challenging category.
Trust & Transparency: Consumer & Innovation Trends
This report pinpoints over 50 marketing and innovation 'platforms' that can be employed to optimally build brand trust. Access a unique blend on consumer and innovation insight to better understand how 'Trust & Transparency' issues impact consumers across FMCG sectors.
DAIRY
Consumer Trends in the Dairy Market in France, 2011
The data provided is unique in the market as it tracks consumer behaviour through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.
Consumer Trends in the Dairy Market in Germany, 2011
This report provides detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category. It provides insight into exactly who the consumer is and how much impact the latest consumer trends are having.
