KonaRed Corporation, manufacturers of Antioxidant Juices and nutritional supplements from the unique and exclusive Hawaiian CoffeeBerry, coffee fruit from Kona, Hawaii, today announced that consumer product sales for the fourth quarter of 2014 will exceed $228,000, signifying a 763% increase over the fourth quarter 2013.
"We ended the year strong with triple digit organic growth in sales year-over-year for our consumer products," said Shaun Roberts, CEO of KonaRed. "This growth was due to our strategic partnerships and sales initiatives which contracted new distributors and helped create more visibility for our brand. 2014 was the year during which we placed our products onto the shelves of over 6,000 stores. This is a major achievement for any consumer products company during its first year of rollout and we're pleased with this success."
Revenue Summary:
* Consumer products revenues (which exclude ingredient sales and include delivery fees) increased 763% to $228,395 for the fourth quarter ended December 31, 2014 compared to $26,454 for the same period in 2013.
* Total revenues (covering all revenue streams, including phased out ingredient sales) increased 470% to $236,867 for the fourth quarter ended December 31, 2014 compared to $41,566 for the same period in 2013.
* Consumer product revenues for full year 2014 exceeded $1.42 million, a 130% increase from $620,639 for full year 2013.
* Total revenues for full year 2014 exceeded $1.49 million, a 57% increase from $954,799 for full year 2013.
Mr. Roberts continued, "As planned, 2014 was the year of building out our distributor network and placing our products onto shelves. We're now implementing our new marketing strategies, which include in-store sampling demos while also educating the consumer on what Coffee Fruit does for you! The strategy is simple, when people try our products, they like them and the products work. They come back and buy again!"
