With High Point Market's new Fashion Focus campaign highlighting the strong relationship between fashion design and home design, Furniture Brands International announced it will exhibit how fashion has influenced nine of their brands in 2012 by showcasing items in a fashion-runway inspired display during High Point Market.
High Point Market to be held between October 13 to 18 2012.
"Many great runway looks ultimately translate into fabulous furnishings," said Jim Brenner, Chief Marketing Officer of Furniture Brands. "We love that the High Point Market's campaign makes Market feel even more like our version of Fashion Week." The company will display a piece from nine of the company's brands, together in the IHFC, calling out fashion inspired materials and design.
Pieces will be displayed in a "runway show" platform formation outside the Drexel Heritage and Thomasville showrooms on the 8th Floor of the IHFC during High Point Market week. An invitation only cocktail party is being held for the press to view the pieces.
Furniture Brands International, Inc. is a world leader in designing, manufacturing, sourcing and retailing home furnishings. Furniture Brands markets products through a wide range of channels, including company owned Thomasville retail stores and through interior designers, multi-line/independent retailers and mass merchant stores.
Furniture Brands International
