Packaging and paper group Mondi has launched a campaign in a bid to increase the awareness of the recyclable paper based bags among European retailers and consumers.
The latest announcement comes on the heels of a market study that revealed a large gap in the market's awareness of the advantages of kraft paper for retail shopping bags and carriers.
With the slogan 'Mondi paper carries best', the company aims to inform the benefits of kraft paper to major European markets and encourage the transition to bags made from a natural renewable resource.
According to Mondi, paper-based shopping bags show attractive brand images and also the companies' environmental values. The printing versatility of the paper and range of textures make the product better way of communicating brand images.
Mondi Kraft Paper Europe & International COO Clemens Stockreiter said the raw material in the company's paper-based bags comes from responsibly managed forests.
"Our kraft paper can be recycled up to seven times and is suitable for industrial composting. If a paper-based bag is thrown away, it will naturally biodegrade," Stockreiter said.
The paper-based bags made of Mondi kraft paper are biodegradable and are made from a renewable natural resource.
Mondi, in partnership with Swedish research company Innventia, examined the awareness and use of paper-based carrier bags in grocery stores in Germany, Spain and Italy markets.
Less than 20% of consumers, according to the study, were aware of the bags as an available choice for carrying home their shopping in their preferred grocery stores.
Only 2% in Germany and Italy, and less than half a per cent in Spain currently select paper-based bags when shopping, the company said.
Image: Made from a renewable natural resource, Mondi's paper-based bags are biodegradable
