Gorkha Brewery in Nepal has introduced new packaging for its Tuborg beer, a move that would drive the company's growth.
The new Tuborg beer packaging features tamper proof pull-off cap and new front label tilted at 62.5 degrees with visible Tuborg branding.
According to the company, the tamper proof packaging will protect the beer from getting contaminated.
Claimed to be the first international brand to be launched in the country, Tuborg beer is made with pure lager malt, water, hop and yeast.
Gorkha Brewery is a joint venture between Danish firm Carlsberg Breweries and Nepal-based Khetan Group.
The company produces Carlsberg Beer, Tuborg Beer, San Miguel Beer, Royal Danish Tuborg Strong Beer and Gorkha Beer.
Source:
http://beer.drinks-business-review.com/news/gorkha-brewery-introduces-new-packaging-for-tuborg-beer-090614-4287846
