According to the agency, the display takes inspiration from Ralph Lauren's car collection. A black, gloss acrylic base features both the Ralph Lauren and Polo Red logos while the glorifier has an acrylic back riser, showcasing an image of Nacho Figueras, Argentinian polo player.
Sheridan&Co developed an illuminated diode, shaped in the arc of a road's bend and designed to mimic the red taillights of the cars racing into the distance. The top of the curvature houses a machine-grooved footprint to hold the fragrance bottle.
Michael Sheridan, chairman and founder of Sheridan & Co said: "At a time when we are broadening our creative services, we are pleased that L'Oreal recognise design as a tangible differentiator to promote Polo Red and we are proud to be providing creative input and working on the Ralph Lauren Fragrance brand."
Benjamin Schafir, director of global marketing at Ralph Lauren Fragrances, added: "Sheridan&Co's taste and luxury aesthetic were paramount. The team captured both the existing spirit of our brand and translated the dream of our new direction from concept to counter. Because of the impact of Sheridan&Co's work on the counter tester unit, we subsequently changed all in-store merchandising and windows worldwide to follow Sheridan&Co's aesthetic direction."
Sheridan&Co's display is being used to promote the new Polo Red fragrance in stores worldwide.
