Trade Resources Industry Views Waitrose Has Launched a 'Good to Go' Food Range Inspired by Global Cuisine

Waitrose Has Launched a 'Good to Go' Food Range Inspired by Global Cuisine

UK upmarket retailer Waitrose has launched a 'Good to Go' food range inspired by global cuisine.

The selection of foods comprises sandwiches, foccacia, pancakes, baguettes, salads, cakes and fresh fruit.

The sandwiches include a Spanish chorizo frittata egg pancake (GBP3.00 (US$4.70)), Turkish-style taouk chicken salad kebab (GBP2.60) and an Indian paneer and aloo tikka roti bread (GBP2.60) filled with cheese, potato and spiced peppers, suitable for vegetarians.

Snacks include Moroccan spiced chicken parcels (GBP1.80) and cakes include Portuguese Bolo de Mel cake (GBP0.80).

The sandwiches will launch from 15 August, with the other products to follow.

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Street Sensations - New World Food Good to Go Range from Waitrose

Waitrose is launching a range of new lunchtimes treats inspired by foods from around the world.

Taking inspiration from popular street foods from Jamaica, Turkey, Vietnam, Morocco, Madeira, Italy and Spain, the new range of Waitrose Good to Go foods is a colourful and exotic selection of much more than just sandwiches.

Choose from roti, foccacia, pancakes, baguettes, salads, cakes and fresh fruit to quash those lunchtime hunger pangs. Enjoy a taste of Vietnam with a bánh mì Baguette, with pulled pork, picked vegetables, coriander and chilli sauce. Or travel to Morocco with the delicious Spiced Chicken Parcels, packed with spiced chicken, vegetables and tangy onions.

On a hot British summer day, the Waitrose Coconut Water with Pineapple and Passion fruit is a refreshing alternative to juice. Stock up on fresh fruit and treat-sized cakes, like the moist and moreish Portuguese Cake, as a pick me up for those tough 4pm lulls!

Highlights of the new range include:

Sandwiches

Bánh mì baguette (Vietnam) £3 This sandwich,known as Bánh mì, is a light baguette, filled with pulled pork, crunchy pickled vegetables, fresh coriander with a few drops of spicy chilli sauce and mayonnaise. Bánh mì is the epitome of street foods, usually sold from stalls across Vietnam. This sandwich is so popular around the world, its name has been added to the Oxford English dictionary.

Paneer and Aloo Tikka Roti (India) £2.60 India is famous for its street food and this roti is a perfect lunch for people on the go. Chunks of paneer are combined with a punchy tikka sauce and studded with potatoes and spiced peppers. Contrasted by crunchy cucumber, sweet tomatoes and fragrant coriander, the end result is a tinglingly tasty vegetarian sandwich.

Tauok Chicken Salad (Turkey) £2.60 A Shish Taouk is a traditional Turkish kebab. A mixed herb bread is packed with chicken marinated with yogurt, garlic, all spice, cloves and cardamom, complemented by sweet vine tomatoes, crisp lettuce and cucumber and finished with a tangy spiced mayonnaise.

Chorizo Frittata Egg Pancake (Spain) £3 This Spanish-inspired egg pancake is rolled around classic Spanish ingredients: meaty chorizo, roasted potatoes, crunchy peppers and tangy sofrito sauce.

Snacks

Spiced Chicken Parcels (Morocco) £1.80 These crisp succulent pastry parcels are stuffed with slowly cooked spiced chicken and mixed with roasted peppers and tangy onions.

Cakes

Portuguese cake (Madeira) 80p Bolo de Mel, as they're known in Portugal, originate from the Madeira Islands and are considered to be one of Madeira's oldest desserts. The Portuguese cakes are a wonderfully moist, and are the perfect mid-afternoon treat.

Orange Polenta cake (Tunisia) £1 This delicious cake is popular throughout the Mediterranean. A moist orange sponge containing almonds is generously drizzled with lemon syrup and topped with an orange icing.

Ginger & Lime cake (Middle East) £1 This cake contains stem ginger and is topped with yoghurt and candied lemon peel. Refreshing and light, it's a perfect cake for late summer.

Chilled drinks

Coconut water with pineapple & passion fruit 250ml £1.10 Coconut water is combined with sweet pineapple and passion fruit to produce a truly refreshing drink, unlike any juice you've tasted.

Original source: Waitrose

Source: http://www.just-food.com/news/waitrose-rolls-out-good-to-go-food-line_id120127.aspx
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Waitrose Rolls out 'good to Go' Food Line