Pantone said it sourced the 210 colors it added to its palette by leveraging international trend-spotting along with consumer and client color research it conducted.
Pantone has added 210 colors to its fashion, home and interiors color system, hues that “focus on areas of significant market needs, addressing evolving consumer tastes,” the color authority said Monday.
Pantone’s color system is geared toward the fashion, textiles, home and interior design industries, and the addition of these 210 colors brings the system’s total selection to 2,310 shades.
The range was expanded to include “hot and radiant” tones, Pantone said, as well as “spicy, deeper and more golden oranges,” noting that the orange family has seen growing complexity and versatility.
There’s also new, intensified blacks, including the shades “Onyx” and “Black Beauty,” which have been used across the fashion, home and interiors industries as a hue of luxury.
Blues have become more nuanced, leading to the incorporation of varying degrees of watery, vibrant aquamarine blues, along with chambray blues, new takes on the classic navy blue and shades that evoke feelings of calmness.
There’s also been an increasing interest in pink, so the new colors include a variety of pinks that range from soft, rosier shades to those that are more vibrant, among them “Pink Peacock.”
The new reds are both “sultry and elegant at once,” Pantone said, and the yellow palette was enhanced to include more true yellow and orange-yellows, along with pungent yellows “to express an exotic vibe.” The added brown shades reflect earth-driven and organic movements, as well as rich shades influenced by trends in luxury.
When it comes to greens, Pantone has introduced a wide array, from natural to synthetic, and as purple has continued to rise in popularity, the new colors in this hue include vibrant red-based purples, softer mid-tones and “mystical shades representing the multi-dimensional aspects of the color.”
Finally, neutrals and whites both were expanded in warm and cool tones.
“The colors that are influencing design today have evolved to reflect shifting societal views, new technological innovations and a truly global outlook,” said Pantone Executive Director Leatrice Eiseman.
