Drinks Americas Holdings, a US-based broker for Mexican beers, has entered into a distribution partnership with Hensley Beverage, in a move to expand its presence to Arizona.
As per the agreed terms, Hensley Beverage will distribute Drinks Americas' Mexican Day of the Dead Craft Beer and Mexicali across the state.
Day of the Dead Craft Beer Sales VP Joseph Belli said that Hensley is a trusted partner to over 8,000 retailers, and a brand advocate to over 2,000 product labels.
Hensley Beverage CFO and COO Andy McCain said, "Hensley Beverage Company is very excited to bring Day of the Dead and Mexicali brands to Arizona. These brands provide Hensley with its first ever beer offerings in the Mexican import category.
"We could not have picked a better partner than the Cerveceria Mexicana Brewery which is the largest Mexican owned brewery selling brands in the United States."
Drinks Americas Holdings develops, owns, produces, markets, distributes, and licenses alcoholic and non-alcoholic beverages primarily in the continental US.
Its alcoholic beverages include KAH Tequila, Ed Hardy Tequila, Old Whiskey River Bourbon, Damiana, Rheingold Beer, Agave 99 Tequila, Mexicali Beer, Chili Devil Beer, Crazy Pig Ale, Red Pig Ale and Rio Bravo Beer.
Image: Day of the Dead Craft Beer. Photo: courtesy of PRNewsFoto / Drinks Americas Holdings, Ltd.
