Trade Resources Industry Views General Mills Adds to Yoplait Yoghurt Line-up in The Us with The Launch of Two Variants

General Mills Adds to Yoplait Yoghurt Line-up in The Us with The Launch of Two Variants

General Mills, Weight Watchers in Yoplait Launch

General Mills has added to its Yoplait yoghurt line-up in the US with the launch of two variants as part of a tie-up with Weight Watchers.

Yoplait Light and Yoplait Greek 100, endorsed by Weight Watchers, are available from this month for a suggested retail price of US$0.79 and $1.29 respectively.

Yoplait Greek 100 is the only Greek yogurt endorsed by Weight Watchers, General Mills says, and is available in six variants including Strawberry, Black Cherry and Key Lime.

Newly-reformulated Yoplait Light has 90 calories per cup and is available in a number of variants from Blackberry to Boston Cream Pie.

Source: http://www.just-food.com/news/general-mills-weight-watchers-tie-up-for-yoplait-launch_id120206.aspx
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General Mills, Weight Watchers in Yoplait Launch