The product of an exclusive partnership between metal packaging firm Crown and beer firm Molson Canadian, it features a vented end to allow for, what the firm describes as, a smoother pour, enhanced experience and a unique opening feature.
The Vented End features a dual aperture opening, meaning it has two holes rather than the one hole found on traditional can ends.
'Distinctive red tab'
The end's design includes a distinctive red tab and a button-shape depression mark to the right of the main opening, Crown said. To use, consumers simply open the can as usual, turn the red tab so that it is aligned over the button, and then press down to activate the second opening.
Crown said that no extra tools are required to open the end. The vented end not only enhances the appeal of the package but also helps build brand identity by more closely connecting consumers with their beverage.
"Consumers have had an extremely positive reaction to the Vented End and have noted that the additional opening, with its corresponding smoother pour,?is both easy and fun," said Neill Mitchell, vice president marketing and strategic development at Crown Beverage Packaging North America.
He added: "At Crown, we know that brands increasingly see the value of leveraging packaging to distinguish products, attract consumers and drive sales, and we've designed this new technology to satisfy those needs."
"This latest innovation was developed exclusively with Crown through extensive work and rigorous testing," explained Mike MacDonald, senior packaging scientist for Molson Coors. "The new cans are the result of several years and evolutions of our concepts and prototypes."
