Scotland-based Glen Scotia Distillery has selected Leeds-based Brand Britain to develop new packaging design for its Glen Scotia single malt whisky, as part of its major investment plans.
Glen Scotia Distillery has redesigned the packaging for its five new varities Glen Scotia 10, 12, 16, 18 and 21 Year Old, which will be launched in around 15 countries in September 2011.
According to the company, the new packaging has been designed to cut across language barriers in most countries in the world.
Glen Scotia Distillery commercial sales director Andrew Gray said the response to the mock-up samples of packaging at the recent Whisky Live event in Taipei was positive.
"The single malt sector is crowded with many brands; we had to produce something different and eye catching just to be noticed. We are confident the new packaging will allow us to introduce Glen Scotia's exceptional whisky to a much wider audience now around the world," Gray said.
