HomeSphere and Stanley Black & Decker Hardware Home Group Entered Into a Joint Agreement

Lakewood-based HomeSphere, Inc. and Stanley Black & Decker Hardware Home Improvement Group announced today they have entered into a joint agreement to offer Stanley Black & Decker brands Kwikset, Baldwin, and Weiser to HomeSphere's network of builders using HomeSphere's technology-driven solutions. Stanley Black & Decker joins more than 75 manufacturing brands currently using HomeSphere's BRI lead generation and marketing program to produce new builder leads and strengthen existing business, thus growing their market share through increased homebuilder sales. "HomeSphere has solid relationships in the industry to help us build our market share in the new residential construction sector," said David Seeman, National Builder Manager at Stanley Black & Decker. "We plan on working closely with the BRI regional sales managers to foster relationships with builders and distributors." BRI is a unique builder rebate management and building product manufacturer lead generation application serving the residential construction industry. Manufacturers use the BRI service to open sales channels with thousands of homebuilders and remodeling contractors, gaining inroads to new accounts and building recognition for their products and services. Builders, on the other hand, gain product knowledge and manage their cash-producing rebates, helping them to improve their bottom line. Stanley Black & Decker brands on the BRI program include Kwikset, Baldwin, and Weiser. Kwikset manufactures and markets a complete line of residential and light commercial door locks and door hardware including door knobs, door levers, deadbolts, handle sets, electronic keyless entry locks and more. Baldwin delivers modern luxury to discriminating homeowners and is synonymous with unsurpassed quality, from being the first to forge solid brass door hardware to setting precedence for Lifetime Finishes. Weiser is a recognized leader in innovative and product development providing high quality Fashion Doorware and offers a variety of solutions for both consumers and dealers. "Stanley Black & Decker Hardware Home Improvement Group has one of the largest sales organizations we've worked with," said Chris Toth, HomeSphere's Vice President of Sales. "We look forward to helping them become a leading choice among BRI builders in the hardware/lockset category." Source:digitaljournal.com