Energy drinks provider in the US, Roaring Lion has expanded its existing line of drinks with the launch of its ‘Zero’ flavor in a new 12oz slim can.
The smaller, sleek can features the use of bare metal and other design elements to enhance the overall look and appeal of the packaging, considerably.
According to the company, the can design and natural formula inside are expected to grab attention of gym rats and calorie counters.
The company decided to introduce the Zero flavor in the new 12oz slim can in order to allow consumers to pick the size and style that fits their lifestyle.
Roaring Lion's new cans are available in select markets around the US at present.
Source:
http://design.packaging-business-review.com/news/roaring-lion-introduces-energy-drink-in-new-slim-can-190613
