Swedish food packaging and processing company Tetra Pak has supplied the UK-based apple juice manufacturer Cawston Press with resealable 330ml cartons.
The DreamCap closure on the 330ml Tetra Prisma Aseptic carton has also been developed by Tetra Pak.
The brand has targeted adults with its new products such as its 330ml sparkling drinks, and the newly increased portability and larger format of the carton has been designed to appeal to them directly.
Cawston Press sales director Dan Broughton said there is demand for quality juices in small serve formats from adults in work as well as leisure time, but they need cartons which are fit for purpose.
"This new format is just that and it's one of our most exciting innovations - displayed in a chiller, they represent nothing but a 'win' for retailers," Broughton added.
The new Cawston DreamCap impulse cartons are offered in four juice flavors for adults: Cloudy Apple; Apple & Rhubarb; Apple & Ginger and Vintage Lemonade. The cartons have a ready to use on-shelf case size of 8x330ml.
