It is using its new pack called Versalite for the cups. Berry Plastics said that the "#5 plastic polypropylene-based Versalite technology" offers "excellent performance, a positive consumer experience, and environmental advantages over many competing to-go cups".
"The launch of the Versalite cup undoubtedly marks an extremely important day in the history of Berry Plastics; but, more importantly it is a significant milestone for both the plastics industry and the to-go beverage packaging market," said Berry Plastics chairman and chief executive Jon Rich. "The Versalite cup creates the solution consumers have been seeking – a to-go cup that is recyclable and durable, all the while helping to keep their beverage hot or cold for extended periods."
The company conducted in-depth consumer and market research and integrated this insight into the Versalite cup.
"Current to-go cups are made from a myriad of singular and combined substrates including foam, plastic, and paper. Unfortunately, none of the cups currently in the market offer a combination of all of the features consumers are looking for," explained Adam Unfried, president of Berry Plastics' Rigid Open Top Division. "Recognising this void in the marketplace, we set out to develop a cup that provided a superior consumer experience, while being recyclable."
"During the developmental and trial stages, we worked with several companies in the recycling industry to verify Versalite's recyclability, and also conducted multiple consumer insight studies," explained Jason Paladino, Berry Plastics' vice president of Research and Development. "During these tests, 8 out of 10 participants who tested the Versalite cup gave it a significantly higher overall rating than the other cups tested. We know consumers want to do the right thing when it comes to the environment, and with Versalite, we're making it easy."
