The new Spanish partnership is designed to maximize Denny Bros potential in nurturing existing customer relationships and securing new multipage labelling opportunities in Spain.
BPO will now assist Denny Bros in seeking out brand owners and buyers from many industries including food and drink, healthcare, chemical, automotive, beauty and DIY to select the right on-pack label media for their products.
Denny Bros sales and marketing director Stephen Jarrold said: "This new arrangement will put more focus on the way the Fix-a-Form brand is perceived in Spain which is an extremely valuable market for us.? Many brand owners are familiar with the concept and use multipage labels for communicating information and promotions on-pack and we are confident that this is the right time to expand our presence in Spain."
