Cadbury is set to introduce a new packaging for its hot chocolate drinks in January 2014.
The new packaging will offer a contemporary look and will be applied to Cadbury's drinking chocolate, Instant chocolate and Highlights line
The makeover will make shopping convenient by providing better differentiation within the range, and improving its shelf standout and awareness.
In this context, Trade Communications Manager at Mondelez International Susan Nash, states: "We've improved differentiation between the SKUs in the range, particularly Highlights and Instant, so that customers can shop the fixture more easily.
"The new design conveys the iconic stature of Cadbury acquired over its long heritage, while portraying a more modern feel, to appeal a range of customers", adds Nash.
