The survey quizzed 2,000 consumers over the age of 18 on their opinions of long life milk, and the research found that 79% pour milk down the drain because it had gone off. Near half (48%) believed that long life milk isn't good for us while 37% believe that preservatives are added to make it last longer.
Tetra Pak's survey also found that 64% have never or rarely used long life milk and 79% didn't know that it can be stored, without needing to be refrigerated, for over 6 months.
Andrew Smith, marketing manager at Tetra Pak UK & Ireland, said: "Long life milk has some clear benefits that we know people would find useful. For example, nearly half (46%) of those we spoke to in our research said they would be more likely to buy it once they realised it can help them save money and cut food waste. That's why we want to debunk some of the myths and misunderstandings that might be stopping people taking advantage of it."
Emma Marsh, head of Love Food Hate Waste, added: "Food waste is a serious problem that not only costs us money but damages the environment, too. For many of us, milk is an essential item that we don't want to be without, but we end up wasting a lot it. Keeping a supply of long life milk in the cupboard is one way to help you manage your milk better, cut down your waste and save money."
