HP has responded to the growing need for high impact graphics with fast turnaround on short-run packaging and displays. Its new wide-format press, the HP Scitex 15000 Corrugated Press, promises to deliver vivid retail displays that exceed quality expectations.
The company has rather astutely chosen interpack 2014 for its launch. The product will be available from November.
The HP Scitex 15000 Corrugated Press has an easy setup, operation and speed of up to 600 sq/mtr per hour allowing it to print up to 120 beds per hour. For point of purchase (POP) displays, the HP Scitex 15000 has three production modes: POP60 (60 beds/312sqm per hour); POP80 (80 beds/407sqm per hour); and POP100 (100 beds/520sqm per hour) to maximise productivity.
HP announced too at interpack, that it is working on a plan to take its web inkjet press technology introduced in 2008 for publishing primarily, into packaging, more specifically to the litho laminated corrugated market.
In his presentation, Stephen Nigro, HP's senior vice-president for graphic and inkjet solution business, said, "People are asking what's HP doing at a packaging show. Well, having led the shift, we are now driving digital transformation in the packaging industry.
"Brand managers, retailers and packaging converters can take advantage of the benefits of digital printing, some of which include the ability to do cost-effective short-runs, versioning, customisation for enhanced customer engagement, and on-demand production to minimise warehousing and waste."
HP has also announced a strategic agreement with Comexi Group, a leading flexible packaging machinery manufacturer, to develop a dedicated lamination solution optimised for the HP Indigo 20000 Digital Press. "The printed page is not the end of the product, we develop close partnerships with industry specialists such that our customers benefit from the full value of digital across printing, converting and laminating processes," Alon Bar-Shany, vice-president and general manager at HP Indigo division stated.
The Comexi NEXUS L20000 is the first dedicated end-to-end lamination and coating solution for digitally printed flexible packaging. It is available in inline or offline configurations and provides advanced solvent-free lamination to help flexible packaging converters shorten time-to-market, reduce waste and lower environmental impact.
"Shorter product life cycles and customised packaging are driving growth in short-run jobs that demand fast turnaround times," said Ramon Xifra, vice president, Comexi Group. "The new Comexi NEXUS L20000 with the HP Indigo 20000 will enable flexible packaging converters to meet these demands and grow their businesses."
HP announced too that it is working on a plan to take its web inkjet press technology introduced in 2008 for publishing primarily, into packaging, more specifically to the litho laminated corrugated market.
